Marketing

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Learn about developing effect marketing compaigns: How to develop Effective Marketing Campaign Strategies


Technical Marketing Consulting

I'm not a traditional marketer—I'm a tech guy. I've been working as a web developer in the HubSpot ecosystem for over 11 years. I've been the "tech guy" on dozens of marketing projects, and I know how to get stuff done.

Technical marketing consulting isn't about creative or campaign development (though I do that too). It's about connecting the wires—making sure attribution and touchpoints are tracked properly and streaming into your campaign analytics. It's about data quality, smart lists, and automated workflows.

Here are a few projects I’ve consulted on:

  • Wall Décor Store: Helped improve data quality and lead flow. Solved how to identify WordPress purchasers in HubSpot post-checkout. The cleanup uncovered a large backlog of leads needing nurturing and qualification.
  • Travel Agency: Built automation around a Facebook ads campaign to send appointment links via text and email using Zapier, Calendly, and OpenPhone.
  • Medical Device Company: After migrating to HubSpot, they needed a way to associate hundreds of thousands of leads, product records, serial numbers, payments, and purchases for remarketing campaigns.
  • Mentorship Firm Launch: Helped a newly launched mentorship brand quickly roll out a lean, effective HubSpot website and landing page system on a budget.


Marketing Campaign Development

I can help you define your messaging, brainstorm content and assets, and create a roadmap to align your campaigns with clear goals, target buyer personas, and buyer’s journey stages.

Marketing is a science—not just an art. You need structured data and performance analytics to measure success, iterate, and build reusable templates. That saves time, cuts costs, and takes the guesswork out of growth.

Every marketing plan I develop includes analytics and clearly defined key performance indicators (KPIs).

Here are some campaign examples:

  • B2B SaaS Onboarding Campaign: Developed a multi-touch email and retargeting ad campaign targeting trial users. Messaging focused on overcoming common friction points, with behavior-triggered nurture flows and weekly performance dashboards for the sales team.
  • Ecommerce Product Launch: Helped a home goods brand plan and execute a seasonal product launch with email sequences, landing pages, and social retargeting. Built conversion tracking into HubSpot to track ROI on paid media spend.
  • Professional Services Lead Gen Funnel: Designed a lead magnet campaign (checklist + webinar) for a consulting firm. Built segmentation rules and follow-up nurtures to route leads to appropriate sales reps based on service interest and deal size.
  • Customer Reactivation Campaign: For a regional service provider, created a win-back campaign using SMS, email, and an exclusive offer. Built reports to measure campaign lift in reactivation rate and customer lifetime value (CLTV).